When you hear the name “Who Gives a Crap”, your first reaction might be a chuckle, a double take, or pure confusion. But don’t let the quirky name fool you—this eco-friendly toilet paper brand is making serious waves in bathrooms around the world. With bold packaging, a mission-driven approach, and a promise of soft, strong, and sustainable toilet paper, “Who Gives a Crap” has built a loyal following.

But does it really live up to the hype? Is it actually worth switching from your regular toilet paper brand? And most importantly, does it do what it’s supposed to do—well?

Let’s dive into the roll (pun intended) of what makes Who Gives a Crap stand out.

What’s the Story Behind the Brand?

Founded in 2012 by three friends in Australia, Who Gives a Crap was born from a simple yet powerful idea: what if your toilet paper could help improve the world? And they meant it literally. Shocked by the fact that billions of people didn’t have access to proper toilets and hygiene, the founders decided to create a product that would fund solutions.

Their approach is clear-cut: 50% of revenue supports toilet construction and hygiene improvement in low-income nations. That’s not just marketing fluff—it’s a real commitment. As of 2025, the company has donated over $13 million USD to sanitation projects around the globe.

It’s one of those brands where your purchase really does make a difference.

What Makes Their Toilet Paper Different?

Toilet paper is one of those things most of us don’t think about—until it runs out, or we get a bad batch. But Who Gives a Crap challenges that mindset in a few important ways.

1. Sustainable Materials

They offer two main types of toilet paper:

Sustainable toilet rolls crafted entirely from reused office documents and repurposed paper materials. No inks, dyes, or scents.
Bamboo Toilet Paper: Made from 100% sustainably sourced bamboo, which grows fast and requires less water than trees.

Both types are eco-friendly and completely plastic-free. That includes the packaging too—no plastic wrap, just beautifully designed paper wrappers.

2. No Nasties

You won’t find chlorine bleach, artificial fragrances, or dyes in their toilet paper. This is great news for people with sensitive skin (or who just don’t want weird chemicals near their most sensitive areas).

3. Carbon Neutral Shipping

Who Gives a Crap also offsets the carbon emissions from their shipping. So not only is the product good for the environment, but the process of getting it to your door is too.

Packaging That Actually Feels Good

It might sound silly, but their packaging is a huge part of the appeal. Each roll comes individually wrapped in brightly colored, artistic paper. It’s playful and trendy, giving a vibrant touch to your bathroom corner.

Many people say they love the packaging so much, they leave it out in the open instead of hiding it under the sink. And if you’ve ever bought toilet paper in bulk, you know how boring and clunky most brands look.

Who Gives a Crap makes toilet paper feel… well, kind of cool.

The Comfort Test – How Does It Feel?

Of course, all the mission-driven talk is nice. But none of that matters if the toilet paper isn’t actually good at being toilet paper. So how does it hold up?

Recycled Rolls:

Slightly more textured than traditional soft TP.
Still strong and absorbent.
Ideal for eco-conscious users who don’t mind a bit of roughness.

Bamboo Rolls:

Much softer—closer to premium supermarket brands.
Silky feel, yet still durable.
Many reviewers say it rivals or beats high-end name brands.

Both versions are 3-ply, which means they’re thick enough to do the job without using a ton of sheets.

In simple terms: it feels good, it works, and you won’t miss your old brand after a few uses.

How Much Does It Cost?

Now, here’s where things get real. Who Gives a Crap is not the cheapest option on the market—but it’s also not outrageously expensive, especially considering what you’re getting.

Customers often stock up in large cartons of 24 or 48 eco-friendly bamboo or recycled tissue rolls.That makes each roll cost between $1 and $1.50, depending on the type and subscription deals.

Compared to a bargain brand, it’s more expensive up front. But the rolls are extra long (almost double length), so they last longer than your average store-bought roll.

Plus, free carbon-neutral shipping in many regions, and no plastic to throw away.

Subscription Service – Yay or Nay?

You can subscribe to regular deliveries so you never run out of toilet paper. This is a pretty smart idea for busy families or anyone who just doesn’t want to think about toilet paper again.

You can pause, cancel, or change the frequency anytime. And the box arrives with a friendly tone—like a gift you didn’t know you needed.

If you like the idea of low-stress household essentials showing up at your door automatically, you’ll love this feature.

Pros and Cons at a Glance

✅ Pros:

Eco-friendly: Recycled or bamboo, no trees cut down.
Plastic-free: Great packaging, zero waste.
Soft and strong: Bamboo rolls are especially comfortable.
Fun and ethical: 50% of profits to charity.
Stylish: Looks good in your bathroom.
Carbon-neutral shipping.

❌ Cons:

Slightly pricier than big-name brands.
Recycled version may feel a bit coarse to some.
Buying in bulk might not work for everyone (small storage?).

Real Reviews – What People Are Saying

Customers seem to genuinely love Who Gives a Crap. Here’s what keeps popping up in reviews:

“I’ve switched and never looked back!”
“It’s the first toilet paper I’ve been proud to talk about.”
“The bamboo rolls feel luxurious.”
“It’s nice knowing my money goes toward helping people.”

That last part matters. Every time you go to the bathroom, you’re helping someone else gain access to clean sanitation. It’s a weird kind of feel-good moment—but it works.

So… Should You Give a Crap?

In a word: Yes.

If you care about the planet, appreciate well-designed products, and don’t mind spending a little more for a good cause, Who Gives a Crap is 100% worth trying.

It’s soft, strong, sustainable, and surprisingly joyful for something as basic as toilet paper.

Plus, you get to tell your guests you use Who Gives a Crap, and that alone is a fun conversation starter.

Final Thoughts

At the end of the day, toilet paper is one of the most universal products in the world. Everyone uses it. Most of us never think twice about it. But what if switching brands could help reduce deforestation, eliminate plastic waste, and build toilets for people who need them?

That’s the simple genius behind Who Gives a Crap. It’s not just toilet paper—it’s a movement to make bathrooms better for everyone.

And that’s something worth sitting down for.

Who Gives a Crap Toilet Paper – Is It Really Worth the Hype?